Market Insight

Physical video forecasts updated for Netherlands and Belgium

October 19, 2015  | Subscribers Only


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  • Consumer spending on physical video in Benelux will contract by 15.3% by year end 2015
  • By the end of the forecast period the combined market will contract further, by 18.2% a year on average
  • DVD will decline faster than Blu-ray Disc over the forecast period, but still account for 75% of total market in 2019

For both countries combined, total physical video in 2015 will fall to 18.1 million unit sales, a 15.4% yearly decline. Consumer spending will also fall, dropping to €212.64 million ($241.8 million), a decline of 15.3% compared to 2014. DVD sales will decline to 15.5 million units, a 16.9% reduction compared to 2014. The DVD format will generate €173.40 million in consumer spending, a -16.6% decline compared to 2014. Blu-ray Disc (BD) will also decline accounting for 2.65 million disc sales and consumer spending of €39.24, declines of -6.1% and -8.7% respectively.

By year end 2019, the combined market for both countries is projected to generate 8.4 million in video disc retail sales, and a total of €95.09 million in consumer spending. This is a respective 18.2% and 17.4% average yearly decline over the forecast period. DVD will account for 6.7 million unit sales and for €71.55 million of spending. BD will account for 1.7 million unit sales and for €23.54 million of consumer spending.

In Belgium, sales of video discs in 2015 will fall to 7.6 million units, a decline of 14.6%. Consumer spending on physical retail will fall to €98.34 million in Belgium, a yearly decline of 15.0%. Of the total sales, DVD will account for 6.4 million in sales, down -15.9% and €80.4 million in consumer spending down -16.1% compared to 2014. BD will account for 1.19 million unit sales and for €17.94 million in consumer spending, declines of -7.0% and -9.8% respectively.

In 2019, the physical video market in Belgium is projected to generate 3.76 million in retail unit sales, and €44.66 million in consumer spending. These figures represent a fall of 16.1% and 17.9% respectively on an average yearly basis throughout the forecast period. DVD will account for 2.96 million of unit sales and for €33.70 million of spending. BD will account for 0.8 million unit sales and €10.96 million of consumer spending.

In the Netherlands, video disc unit sales in 2015 will fall to 10.5 million units, down 16.0% compared to 2014. Consumer spending will fall to €114.3 million, a decline of 15.5%. DVD will account for 9.04 million of sales down -17.5%, and for €93 million in spending down -17.1%. BD will account for 1.46 million in unit sales and for €21.30 million in consumer spending, down -5.2% and -7.8% respectively compared to 2014.

In 2019, the physical video market in Netherlands is projected to generate 4.65 million unit sales, an 18.4% average yearly decline throughout the forecast period. Consumer spending is projected to fall to €50.43 million in 2019, an 18.5% average yearly decline over the same period. By year end 2019, DVD will account for 3.75 million unit sales and €37.85 million in consumer spending. BD will account for 0.9 million units and €12.58 million in consumer spending.

In 2015, video discs retail at a 19% premium in the Belgian market compared to what they cost in Netherlands. While the price will remain relatively stable through 2015, it is projected to decline in the following years, gradually decreasing the difference between the two countries over the forecast period. By 2019 this consumer price difference will halve for DVD. The average DVD price is projected to decrease from €12.54 to €11.37 in Belgium, and from €10.29 to €10.10 in Netherlands. The average price difference is forecast to diminish almost entirely on the BD by 2019. For BD average price will change from €15.08 to €13.72 in Belgium; and from €14.64 to €13.97 in Netherlands.

Geography
Belgium Netherlands
Research by Market
Media & Advertising
Category
Digital Media Video
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