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Market Insight

China TV Market Highlights from 2015 Golden Week Holiday

October 15, 2015  | Subscribers Only

Bing Zhang Bing Zhang Research and Analysis Director, TV, Consumer Electronics and Devices

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Aside from Chinese New Year, the Golden Week Holidays around late September and early October are among the most important time periods for retail sales in China. This year, TV sales were impacted by a shift to new promotional holidays brought by online retailing and some new TV brands. Key points are highlighted below, but please download the attached presentation for a full analysis.

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