Mobile Games Q2 2015: Tencent and Mixi maintain global lead

September 11, 2015  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Highlights:

  • Leading publisher revenues top $7bn in H1
  • Mixi takes second spot behind Tencent
  • King suffers from Candy Crush decline
  • In this report:
  • Monster Strike drives Mixi into second spot behind Tencent
  • Leading publishers’ reported mobile games related revenues top $7bn in H1 2015
  • Overall revenue growth slows for leading publishers
  • WeChat passes 600m MAUs
  • Korea: domestic success helps CJE&M
  • Korea: Kakao struggles for international growth and lack of new titles hits games revenues
  • Japan: DeNA and Gree continue to decline
  • Japan: Mixi takes top spot from GungHo as Monster Strike drives growth
  • Japan: slower growth and ARPU declines for LINE
  • Western publishers: King declines, Zynga challenges EA Mobile
  • Western publishers: Gameloft struggles to convert its huge audience
  • King: new titles fail to offset Candy Crush decline
  • Facebook Messenger platform lays foundation for greater games integration

List of tables and charts:

  • H2 2015 mobile games related revenues ($m)
  • H2 2015: growth in mobile games related revenues (%)
  • Selected publishers’ mobile games revenues ($m)
  • Selected mobile games companies' revenues ($m)
  • Reported mobile games company revenues by HQ ($m)
  • Tencent mobile games revenues ($m) and share of total (%)
  • Tencent: WeChat and Mobile QQ monthly active users (m)
  • CJE&M: domestic and overseas mobile games revenues (KRWm)
  • Selected S.Korean publishers' revenues ($m)
  • Selected S.Korean publishers' revenues ($m)
  • DaumKakao revenues by category ($m)
  • KakaoTalk: domestic and monthly active users (m)
  • DeNA and GREE: mobile games related revenues ($m)
  • GREE: international coin consumption ($m)
  • DeNA: Native app coin consumption by region ($m)
  • Selected Japanese publishers' revenues ($m)
  • Nexon: mobile games revenues by region ($m)
  • Line: monthly active users (m) and monthly ARPU (m)
  • Line: revenues by category ($m)
  • Selected Western publishers' revenues ($m)
  • EA Mobile, Gameloft, Glu: Monthly mobile games ARPU ($)
  • EA Mobile, Gameloft, Glu: Monthly Active Users (m)
  • EA Mobile, Gameloft, Glu: revenues ($m)
  • King: average total monthly ARPU ($)
  • King: Candy Crush vs. Other revenue ($m)
  • King: Monthly and Daily Active Users (m)
  • Facebook: revenues by platform/ business model ($m)
  • Facebook: monthly active users (m)
  • Facebook Messenger and WhatsApp: monthly active users (m)

Number of pages: 15 

Number of charts and tables: 29

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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