Connected device market monitor: H1 2015

August 21, 2015  | Subscribers Only

Merrick Kingston Merrick Kingston Associate Director, Research & Analysis, Digital Media & Video Technology
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The Broadband Technology market monitor provides a holistic view of major trends across the connected device and OTT media-and-technology landscape. The market monitor places particular emphasis on the extent to which the landscape is increasingly mobile, the degree to which the market is fragmenting across different operating systems, and examines the technologies and vendor relationships that pay TV and OTT service providers cultivate

Highlights:

  • The connected, audio-visual device base is inching toward 10bn
  • Screened devices now far outweigh non-screened devices, by 2 to 1
  • At 8 connected devices per household, the North American market is the world’s most saturated
  • Smartphones now outnumber tablets by 5 to 1
  • The PlayStation has unambiguously established itself as the leading, connected console platform
  • Apple TV still leads the DMA market; Chromecast, Fire TV, and Android TV platform aren’t far behind
  • The wireless speaker market is growing tremendously quickly, driven by AirPlay connectivity
  • North American retains the largest addressable base of pay TV multiscreen subscribers
  • 2nd screen apps are now pervasive in pay TV; voice search and language processing is increasingly common
  • The US, followed by France and South Korea, are the leading markets for actively connected pay TV set-tops
  • By addressable subscribers, thePlatform and Jinni lead the CMS and recommendation engine spaces
  • HEVC now enjoys nearly a 20% share of the addressable, pay TV multiscreen subscriber base
  • Addressable Netflix devices now account for 30% of the total, connected device installed base in the US

List of tables and charts:

  • Connected devices installed globally, portable vs. fixed and screened vs. non-screened, 2009-2019
  • Connected devices installed by region, 2009-2019
  • Connected devices installed per household and by region, 2009-2019
  • Top-10 global operating systems and manufacturer device platforms, 2009-2019
  • Fixed connected devices installed by type, 2009-2019
  • Portable connected devices installed by type, 2009-2019
  • Consoles installed by platform, 2009-2019
  • Smart TVs installed by brand, 2009-2019
  • OTT set-tops and DMAs installed by brand, 2009-2019
  • Connected audio devise installed by type and audio-streaming connectivity standard, 2009-2019
  • Pay TV multiscreen in three graphics – services launches, business models, and services by operator platform
  • Pay TV addressable subscribers by region, and service launches by operator ARPU
  • Latent opportunity in pay TV multiscreen – likely imminent service launches and forecasts, by region
  • 2nd screen, DVR scheduling, and remote-control app launches globally
  • Internet-connected pay TV set-top boxes by country, top-10 countries globally, 2012-2018
  • Multiscreen CMS and recommendation engine 2014 market shares by addressable subscribers
  • Multiscreen codec, DRM, and adaptive-bitrate-standard shares, by addressable subscribers
  • Netflix vs. Amazon – technology choices and benchmarking
  • Netflix: addressable US devices by device platform, 2010-2019
  • Western Europe: devices installed by type, broadband households, and broadband penetration, 2009-2019
  • Western Europe: portable devices installed by OS, fixed devices installed by OS and brand, 2009-2019
  • Eastern Europe: devices installed by type, broadband households, and broadband penetration, 2009-2019
  • Eastern Europe: portable devices installed by OS, fixed devices installed by OS and brand, 2009-2019
  • North America: devices installed by type, broadband households, and broadband penetration, 2009-2019
  • North America: portable devices installed by OS, fixed devices installed by OS and brand, 2009-2019
  • Latin America: devices installed by type, broadband households, and broadband penetration, 2009-2019
  • Latin America: portable devices installed by OS, fixed devices installed by OS and brand, 2009-2019
  • Asia Pacific: devices installed by type, broadband households, and broadband penetration, 2009-2019
  • Asia Pacific: portable devices installed by OS, fixed devices installed by OS and brand, 2009-2019
  • Middle East and Africa: devices installed by type, broadband households, and broadband penetration, 2009-2019
  • Middle East and Africa: portable devices installed by OS, fixed devices installed by OS and brand, 2009-2019

Number of pages: 34

Number of charts and tables: 80

Merrick Kingston

Associate Director, Research & Analysis, Digital Media & Video Technology

Mr. Merrick Kingston is an associate director at IHS Markit, and engages in a broad spectrum of digital media and video technology research.

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