State of the US pay TV operator market Q2 2015:First ever quarterly loss for combined satellite + IPTV

August 21, 2015  | Subscribers Only

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Cord-cutting worsened in Q2 2015, driving pay TV growth to record negative levels. Poor quarterly returns continue to effect the long-term outlook for pay TV video, IHS expects the proportion of non-pay TV TV HHs to grow steadily in the coming years.

In this report:

  • Key developments Q2 2015
  • Pay TV operators feel the sting of cord-cutting in Q2 2015
  • Losses at satellite cast shadow on Q2 2015
  • Pay TV operators
  • Pay TV packages and focus
  • Cable’s positive results widen
  • Cable adds homes as video connections decline
  • The painful new reality for US satellite
  • AT&T continues to meet resistance

List of tables and charts:

  • Key developments Q2 2015
  • Pay TV basic video subscribers and penetration
  • US TV household composition - Q2 2015
  • Quarterly video subscriber adds by pipeline
  • Q2 2015 cable HSD as a percentage of video subscribers
  • Cord cutting becomes more of a reality in Q2 2015 (000s)
  • Pay TV packages and focus
  • Cable quarterly subscriber additions by pipeline (000s)
  • Cable quarterly net basic video subscriber additions
  • HSD additions lead to renewed growth in total cable homes
  • HSD growth is expected to continue
  • DirecTV spends more for significantly less
  • Satellite suffers from the effects of cord-cutting
  • IPTV growth slows as Verizon and AT&T cool
  • ITPV quarterly net subscriber additions

Number of pages: 13

Number of charts and tables: 15

Erik Brannon

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Harold Vargas

Senior Analyst, Television Media

Harold Vargas is a member of the US media team that is responsible for coverage of U.S. pay-TV operators and television content owning media conglomerates.

Geography
USA
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