Market Insight

Hyundai-Kia join the trend towards wireless electric vehicle charging

July 13, 2015

David Green David Green Research & Analysis Manager – Smart Utilities Infrastructure, IHS Markit

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Key Points

  • Over 100,000 vehicles with wireless electric vehicle charging technology to be sold globally between now and 2022.
  • Five other top ten automotive manufacturers (Toyota, Volkswagen, Ford, Chevrolet and Mercedes-Benz ) globally have started fitting, or announced plans to start fitting, wireless charging technology into their vehicle range.

Background

The Hyundai-Kia America Technical Center and Mojo Mobility, Inc. have been awarded a grant from the Department of Energy’s Vehicle Technologies program to research and develop a wireless charging system.

IHS Analysis

Wireless electric vehicle charging is not just a premium vehicle feature – whilst the likes of Mercedes-Benz pursue this technology through partnership with Qualcomm, the likes of Hyundai-Kia are showing that electric or plug-in hybrid vehicles from all manufacturers are a strong possibility in the medium-term future.  Most OEMs are already deep into investigating the technology for future generations, with the first OEM-equipped vehicles likely to launch as soon as late-2016, leading to over 100,000 wireless electric vehicle charging technology to be sold globally between now and 2022.

Wireless charging technology is already taking off in 2015 for the consumer electronics space, so consumers are starting to understand and accept the usage case in their lives.  In all cases, wireless charging is driven by the convenience benefit and customer feedback is typically very positive once they have first-hand experience of the technology.  The automotive industry has already seen a handful of vehicle models integrate wireless charging pads into the vehicle interior to charge mobile phones, including models from Toyota, Chevrolet and most recently Audi.

More analysis from IHS: Wireless Power Intelligence Service.

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