Event Cinema: a sector in full swing

June 30, 2015  | Subscribers Only

David Hancock David Hancock Director – Research and Analysis, Cinema & Home Entertainment, IHS Markit
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The near digitisation of the world’s cinemas, with around 94% digitised as at end of March 2015, has enabled the Event Cinema (EC) sector to thrive in a number of countries around the world. There is a healthy supply of new programming, adding to the more traditional cultural events (Opera and Ballets), which are driving new people into the cinemas for non-film programming. In addition, innovative marketing is bringing new ideas into the market. This report, a joint one between IHS and Rentrak, analyses the Event Cinema market in depth for the first time, focusing on actual revenue data for UK&Ireland, France, Italy, Netherlands, Brazil, Australia and New Zealand.

Highlights:

  • Event Cinema on a growth curve as digitisation of cinemas ends, with market worth $277.2m in 2014
  • The eight countries in this report were worth a combined $103.8m in 2014
  • UK is developing into a powerhouse for Event Cinema, with the sector representing 3.1% of box office
  • The highest-grossing title across the markets in this report was NT Live: War which earned $5.8m

In this report:

This report, a joint one between IHS and box office tracking specialist Rentrak, looks at the revenues being generated by Event Cinema, analysing trends in genres, content distributors, market concentration using data supplied by Rentrak. The report covers eight countries (UK&Ireland, France, Italy, Netherlands, Brazil, Australia and New Zealand) in detail.

List of tables and charts:

  • Event Cinema: Global revenues by region
  • Summary table ($m)
  • Distributor summary table
  • Genre market share summary table (%)
  • Title concentration: % of box office (%)
  • Top cross-territory titles ($m)
  • Cross-territory genre market share (%)

France

  • Distributor market shares
  • Box office revenue concentration breakdown
  • Genre market shares
  • Event Cinema revenues and screenings
  • Proportion of Event Cinema in the overall cinema market

Italy

  • First-run Releases by month
  • Distributor market shares
  • Box office revenue concentration
  • Genre market shares

Netherlands

  • First-run Releases by month
  • Distributor market shares
  • Box office revenue concentration
  • Genre market shares

UK

  • First-run Releases by month
  • Distributor market shares
  • Box office revenue concentration
  • Genre market shares

Australia

  • First-run Releases by month
  • Distributor market shares
  • Box office revenue concentration
  • Genre market shares

New Zealand

  • First-run Releases by month
  • Distributor market shares
  • Box office revenue concentration
  • Genre market shares

Brazil

  • First-run Releases by month
  • Distributor market shares
  • Box office revenue concentration
  • Genre market shares

Number of pages: 22

Number of charts and tables: 36

David Hancock

Director – Research and Analysis, Cinema & Home Entertainment, IHS Markit

Mr. David Hancock is a director of Research and Analysis for Cinema & Home Entertainment at IHS Markit.

Research by Market
Media & Advertising
Category
Cinema
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