Market Insight

Samsung Bets on Southeast Asia for Future Growth

June 12, 2015  | Subscribers Only

Chee Seng Tan Chee Seng Tan Analyst, Semiconductor Value Chain

Want to learn more?
Have an expert contact you.

Against a backdrop of saturating smartphone market, Samsung’s handset business is constantly challenged by Apple at the premium-end of the market and undercut by low-cost Chinese smartphone vendors at the low-to-mid end of the market. As a result, Samsung suffered significant market share loss in developed market like the U.S. and Europe, and lost its grip in the evolving Chinese market.

To read more, please log in to your account.

Research by Market
Semiconductors
Share facebook Twitter Google Plus Linked In Add This Contact Us