At the 2015 Private Television in Europe conference in Brussels, Daniel Knapp presented a keynote speech on the future of commercial TV. This presentation provides a perspective on channels, production, audiences and the re-architecting of the TV industry through ad tech.
Senior Director, Media & Advertising
Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.