Adex Benchmark 2014

June 06, 2015  | Subscribers Only

Daniel Knapp, PhD Daniel Knapp, PhD Senior Director, Media & Advertising
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At Interact Congress 2015 in Paris, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.

Daniel Knapp, PhD

Senior Director, Media & Advertising

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Research by Market
Media & Advertising
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