Commerce, Content, and Communications fuel the rise of new mobile ecosystems

June 05, 2015  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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The rise of new communications centric ecosystems threatens a new wave disruption across the mobile value chain. But there are also opportunities for content and services companies. These apps provide a new way to reach, engage and monetise audiences – especially particular groups (like youth app users) or specific regions.

The expansion of these platforms means companies will be competing with asymmetric business models and so companies - whether operators, retailers, financial service providers, content companies or device makers – need to remain focused on where they can monetise their audience.

Highlights:

  • OTT Communications apps claim combined user base of over 3bn in 2014
  • Commerce and content strategies are key to monetisation and engagement
  • Disruption extends beyond operators

In this report:

OTT Communications apps claim combined user base of over 3bn in 2014
Commerce and content strategies are key to monetisation and engagement
Disruption extends beyond operators
Why have OTT apps take over?

Profiles:

  • Facebook
  • WhatsApp
  • Line
  • KakaoTalk
  • WeChat
  • Snapchat
  • Hike
  • Viber
  • Alibaba
  • Hike
  • Mxit
  • Zalo
  • Investment strategies and overlapping ecosystems

List of tables and charts:

  • 2014: OTT communications app active users
  • 2014: USA & EU5: mobile voice and messaging revenues
  • Facebook MAUs
  • Facebook revenues
  • WhatsApp MAUs
  • WeChat MAUs
  • Line MAUs
  • Kakao MAUs
  • Tango MAUs
  • Softbank Investments

Number of pages: 29

Number of charts and tables: 10

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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