Operators innovate with content and services in Southeast Asia

May 18, 2015  | Subscribers Only

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Mobile and smartphone penetration is growing rapidly in Southeast Asia. Increased mobile penetration and smartphone adoption boosts subscribers’ demand for content, services and mobile data. For mobile operators, this provides more opportunities for partnerships with content and service providers to drive adoption of data services. For some operators, there is also the opportunity to develop in-house content and services to offer to consumers.

Highlights:

  • Southeast Asia mobile operator trends
  • Market share of mobile operators
  • 2G, 3G and 4G penetration
  • Smartphone penetration

In this report:

  • Overview of mobile content services by Southeast Asia mobile operators
  • Market share of mobile operators
  • 2G, 3G and 4G penetration
  • Smartphone penetration

List of tables and charts:

  • Mobile penetration, 2010-2018 (per 100 population)
  • Southeast Asia: smartphones per 100 population, 2010-2019
  • Southeast Asia: content and services by mobile operator (%)
  • Malaysia: smartphones and mobile subscriptions per 100 population, 2010-2019
  • Malaysia: mobile operator market share (%)
  • Malaysia: Celcom first-party services
  • Malaysia: content and services by mobile operator (%)
  • Indonesia: smartphones and mobile subscriptions per 100 population, 2010-2019
  • Indonesia: mobile operator market share (%)
  • Indonesia: mobile payment related services
  • Indonesia: content and services by mobile operator (%)
  • Singapore: smartphones and mobile subscriptions per 100 population, 2010-2019
  • Singapore: mobile operator market share (%)
  • Singapore: content and services by mobile operator (%)
  • Vietnam: smartphones and mobile subscriptions per 100 population, 2010-2019
  • Vietnam: mobile operator market share (%)
  • Vietnam: content and services by mobile operator (%)
  • Thailand: smartphones and mobile subscriptions per 100 population, 2010-2019
  • Thailand: mobile operator market share (%)
  • Thailand: content and services by mobile operator (%)

Number of pages: 27

Number of charts and tables: 20

Jun Wen Woo

Senior Research Analyst – Online Video, IHS Markit

Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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