The pay TV market in the Middle East and North Africa (MENA) experienced another year of strong growth in 2014. Total primary pay TV households rose to 4.8 million at the end of 2014, a year-on-year increase of 12.4%. Between 2010 and 2014, the pay TV market saw a compound annual growth rate (CAGR) of 23.3%. The growth in pay TV revenues was even more impressive: from €702 million in 2013 to €873 million in 2014. That represents a 24.4% growth year-on-year, almost double the growth rate in subscribers.
Primary pay TV penetration was 10.52% at the end of 2014, breaking the double-digit threshold for the first time (it stood at 9.25% in 2013). These figures align the MENA region with other developing pay TV markets in the world like Brazil, India, South Africa and Turkey. The basic characteristic for all the above markets is a healthy forecast growth rate in subscriber numbers (around 5%) for the next five years to the end of 2019.
List of tables and charts:
- Graph 1: Pay TV subs more than double between 2010 and 2014
- Graph 2: Primary Pay TV penetration passes 10% for first time
- Graph 3: The growth rate of Pay TV in MENA follows similar patterns with that of non-mature pay TV markets
- Graph 4: MENA is predominantly a FreeSat region when it comes to TV reception
- Graph 5: 3 out of 4 Pay TV subscribers are watching satellite
- Table 1: Ranking of MENA countries based on number of Pay TV subscribers
- Table 2: Ranking of MENA countries based on Pay TV penetration rate (%)
- Graph 6: The Pay satellite market is in practice controlled by beIN Sports and OSN
- Graph 7: beIN Sports from satellite and Etisalat in IPTV the leaders in each platform
- Graph 8: The primary subscribers of pay TV operators in 2014
- Graph 9: IPTV experienced considerable growth since 2009
- Graph 10: The split (%) of pay TV revenues by operator in 2014
- Graph 11: The split (%) of pay TV revenues by operator in 2019
- Table 3: The OTT TV services by pay TV operators in MENA in 2014
Number of pages: 16
Number of charts and tables: 14
Principal Research Analyst, Service Providers & Platforms
Mr. Constantinos Papavassiliopoulos, principal research analyst at IHS Markit, covers television market developments.