Nintendo and DeNA partner for mobile games

April 07, 2015  | Subscribers Only

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Nintendo has partnered with Japanese mobile games platform and publisher DeNA in a strategic and capital alliance that opens up Nintendo’s IP to new titles for smart devices. The two companies will also launch a new cross platform membership service later in 2015. The alliance makes sense on many commercial levels, but with both struggling – there’s a lot of ground to catch up and many challenges to overcome. 

Highlights:

  • Nintendo needs to go where its audience is
  • What Nintendo brings to DeNA
  • What DeNA brings to Nintendo
  • Nintendo lays out a multi-screen acquisition and engagement vision
  • Challenges ahead

In this report:

  • Nintendo needs to go where its audience is
  • What Nintendo brings to DeNA
  • What DeNA brings to Nintendo
  • Nintendo lays out a multi-screen acquisition and engagement vision
  • Challenges ahead

List of tables and charts:

  • World: Handheld console sales and smartphone shipments (m)
  • World: Games spend by platform ($m)
  • DeNA: Company revenues and net income ($m)
  • World: Connected devices installed bas (m)

Number of pages: 6

Number of charts and tables: 4

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Geography
Japan
Organization
DeNA Nintendo Co. Ltd.
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