Market Insight

Decline Solidifies for Swiss Blu-ray Disc Market in 2014

March 30, 2015  | Subscribers Only

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  • The total market for retail physical disc in Switzerland declined by 18.5% between 2013 and 2014 – significantly more than either Germany or Austria.
  • The Blu-ray Disc format declined by 10.2% in volume down to 2.2 million unit sales and by 13.9% in value, from CHF 57.1 million in 2013 down to CHF 49.1 million in 2014.
  • The Schweizerischer Video Verband (SVV) has revised historical and yearend 2014 data to include import discs from Germany, France and Italy.

In 2014, according to IHS analysis Swiss consumers purchased a combined 8.6 million DVD and Blu-ray Discs, an overall decline of 18.5% over 2013.  At 6.4 million unit sales, consumption for the DVD format decreased by 21.0%, with Blu-ray Disc (BD) falling into a first year of solidified decline down 10.2% - from 2.4 million units in 2013 down to 2.2 million units in 2014.

Consumer Spending on DVD declined 21.8% , down to CHF 123.1 million in 2014 from CHF 157.3 million (€127.8 million) in 2013, with BD spending declining from CHF 57.1 million to CHF 49.1 million during the same time period. However, the year-on-year average price declines for both formats appear to have stabilised across 2013 and 2014, reflecting the overall Western European trend. In 2014, a DVD in Switzerland cost an average of CHF 19.09 (€15.51) and the average price for a BD was CHF 22.77 (€18.50).

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