Technology Show Report - Mobile World Congress 2015

March 26, 2015  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone
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Mobile World Congress 2015 brought with it the usual announcements of flagship devices from companies like HTC and Samsung. Other companies, like Huawei, focused their attention on the growing wearables segment and introduced smartwatches and fitness trackers in a variety of form factors. In addition to new product announcements, the event was also a showcase of how these new devices interact with other connected devices and services to create a multi-device user experience.

Part of this enhanced mobile user experience is the proliferation of indoor positioning technologies and services built on top of them. Pole Star equipped the convention center with hundreds of beacons and the official MWC application integrated the technology to make navigating the event easier—with mixed results. The combination of smartphones, connected wearables, and positioning technologies will push the concept of contextual experiences in 2015.

Gerrit Schneemann

Sr Research Analyst, Smartphone

Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.

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