Market Insight

KAZAM pushes beyond smartphones with three new tablets

March 19, 2015

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European mobile brand KAZAM revealed their tablet lineup one week before the Mobile World Congress 2015. KAZAM has yet to specify price and availability. Below are the detailed specifications of the tablets:

Our Analysis

Established in June 2013 by ex-HTC executives, the London-based KAZAM produces aggressively priced handheld devices. Expanding beyond smartphones, KAZAM’s three new tablets will be priced to target value customers across the European market.

With so many tablet brands to choose from in the market, KAZAM is aiming to differentiate from its competitors by incorporating value added services with the device. KAZAM offers free screen replacement along with a 3 year warranty on its tablets.

KAZAM is one of numerous new vendors entering the Windows market with value priced tablets. While Windows tablets accounted for less than 6% of total tablet shipments in 2014, the Windows share is increasing , driven by a combination of new vendors, wider variety of products, and more competitive pricing.

KAZAM’s extended warranty and screen replacement offer provide initial differentiation but long term success will hinge on the firm’s ability to control costs and maintain competitive pricing.

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