To look at the future of video distribution requires looking at the value chain that drives video.
In this new IHS report, ”The future of video distribution”, we examine the market forces that drive video consumption, explore the underlying technology and infrastructure, and provide thought provoking insight upon the evolution of spend and data transfer.
Video distribution is paid for by operators, broadcasters or platforms that either produce or aggregate content, with revenues generated directly by consumers or via advertising. Consumer expectations for content have risen significantly in the last five years: higher resolutions, in-home storage, multiple devices and anytime viewing are expected features for many. Total video delivery costs are expected to reach over $20 billion by 2020. However, the rate has begun to slow, as video service providers strive to reduce costs and avoid pushing higher pricing rates to consumers.
IHS sees the main tension in the video transport market revolving around the interplay of unicast and multicast delivery. As the cost of a single unicast stream lowers, there are several key questions this report seeks to answer:
Please follow the link to download this complimentary whitepaper: The Future of Video Distribution.