New IHS Whitepaper: The Future of Video Distribution


To look at the future of video distribution requires looking at the value chain that drives video.

In this new IHS report, ”The future of video distribution”, we examine the market forces that drive video consumption, explore the underlying technology and infrastructure, and provide thought provoking insight upon the evolution of spend and data transfer.

Video distribution is paid for by operators, broadcasters or platforms that either produce or aggregate content, with revenues generated directly by consumers or via advertising. Consumer expectations for content have risen significantly in the last five years: higher resolutions, in-home storage, multiple devices and anytime viewing are expected features for many. Total video delivery costs are expected to reach over $20 billion by 2020. However, the rate has begun to slow, as video service providers strive to reduce costs and avoid pushing higher pricing rates to consumers.

IHS sees the main tension in the video transport market revolving around the interplay of unicast and multicast delivery. As the cost of a single unicast stream lowers, there are several key questions this report seeks to answer: 

  • To what degree can on-demand or catch-up TV replace linear TV, before becoming prohibitively costly?
  • Can multicast methods be introduced into aspects of OTT delivery to minimize costs?
  • To what extent will newer video formats, such as HD, Full HD and Ultra HD, grow? And how sustainable is higher quality video distribution at scale?
  • What future technology developments are in place to influence video distribution? And what impact will they have in the short-term?

Please follow the link to download this complimentary whitepaper: The Future of Video Distribution.

 

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