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Infonetics: Mobile broadband overtakes SMS as largest generator of mobile data revenue

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Infonetics Research, a technology market research firm, today released excerpts from its December 2G, 3G, LTE Mobile Services and Subscribers market size and forecast report. 

Infonetics, now part of IHS Inc. (NYSE: IHS), provides detailed analysis, trends, and forecasts on mobile operators and their mobile voice and data service revenue, average revenue per user (ARPU), and subscribers in each of the world’s major regions. 

“Europe continues to be the main drag on global mobile services revenue, but Europe’s BIG 5—Deutsche Telekom, Orange, Telecom Italia, Telefónica, Vodafone—see some light at the end of the tunnel, with looming consolidation that should ease the pressure on mobile services revenue,” notes Stéphane Téral, principal analyst for mobile infrastructure and carrier economics at Infonetics Research.


  • Worldwide mobile service revenue barely budged in the first half of 2014 (1H14), up just 0.5% from the same period a year ago, to $385.5 billion
    • Gains in the Caribbean and Latin America (CALA), Asia Pacific, and North America together offset a high double-digit decline in EMEA
  • For the first time, voice usage slightly slowed, dragged by China where over-the-top (OTT) alternatives took their share, and mobile broadband overtook SMS as the largest revenue generator of mobile dataDespite the rise of mobile data, blended ARPU continues to fall, but at a much slower pace in every region, including developing Asia Pacific
    • Mobile broadband revenue rose 26% in 1H14 from 1H13 and continued to drive overall mobile services market growth
  • Despite the rise of mobile data, blended ARPU continues to fall, but at a much slower pace in every region, including developing Asia Pacific 


Infonetics’ mobile services report provides worldwide and regional market size, forecasts through 2018, analysis, and trends for voice, SMS/MMS, and broadband mobile service revenue, ARPU, and subscribers by technology. The report features aMobile Broadband Service Tracker following operator deployments by country, technology and subscribers. To buy the report, contact Infonetics:

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