Telefónica differentiates with MVNOs, content, and OTT offers in Latin America

February 26, 2015  | Subscribers Only

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Telefónica’s strategy in Latin America is centred on confronting the rising threat of mobile virtual network operators (MVNOs) and low-cost carriers. 

Highlights:
Low cost competition and MVNOs drive Telefónica’s strategy
Tuenti: social network, MVNO and OTT app

In this report: Telefónica, Tuenti, OTT, MVNO

List of tables and charts: 
Charts:

•    Spain: Telefónica mobile subscriptions 
•    Telefónica Latin Am. mobile subscriptions where Tuenti is active
•    Telefónica Lat Am. mobile subscriptions where Tuenti has no operation
•    Latin America mobile operators Q4 2013
•    Latin America mobile operators Q4 2014
•    Spain: Telefónica mobile subs market share and mobile net additions 
•    Spain: Telefónica mobile revenues and ARPU 
•    Argentina, Peru, and Mexico: Telefónica's mobile revenues 
•    Argentina, Peru, Mexico: Telefónica's ARPU  
•    Argentina, Mexico, and Peru: Telefónica data revenues 
•    Brazil: Vivo data traffic
•    Brazil: Vivo data revenues
•    Chile: Telefónica mobile subs market share and mobile net additions 
•    Chile: Telefónica mobile revenues and ARPU 
•    Colombia: Telefónica mobile subs market share and mobile net additions 
•    Colombia: Telefónica mobile revenues and ARPU
•    Percentage of population using Facebook in selected countries
•    Facebook MAUs in selected countries

Tables: 

•    Tigo smartapps

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