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Smartphone and Automotive Display Revenue Swelled in 2014, as Demand for Other Small and Medium Display Categories Stalled, IHS Says

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As smartphones cannibalize demand for cameras and other devices with small and medium displays in 2014, automotive display category revenues increased 26 percent.

As smartphones continued to cannibalize product sales in other small and medium flat-panel-display (FPD) categories, automotive display revenues rose to become the second-highest growth category in 2014, according to IHS (NYSE: IHS), the leading global source for critical information and insight. Based on the latest information from the IHS Technology Quarterly Small/Medium Shipment and Forecast Report, in 2014 automotive display revenues (not including aftermarket displays) increased 26 percent year over year, to reach $848 million. The mobile phone display market increased 4 percent, reaching $1.2 billion, while multi-function printer displays rose 148 percent to reach $85 million.

he overall small and medium FPD market, which includes TFT-LCD, AMOLED and active matrix electronic paper displays (AMEPDs), grew an estimated 8 percent (2.5 billion units) in 2014; however, increased penetration of multi-functional smartphones in the global market has caused demand declines for digital still cameras, portable gaming devices, portable media players, video cameras and other devices. While estimated year-over-year mobile phone FPD unit shipments grew 10 percent and mobile PC display shipments grew 7 percent, shipments of automotive displays grew 33 percent to reach an estimated 87.3 million units in 2014.

“Mobile phone displays continue to lead ongoing small and medium flat-panel market growth, as the functional distinctions between smartphones and other devices blur,” said Hiroshi Hayase, senior director for displays at IHS Technology, formerly with DisplaySearch. “Given that consumer demand in many small and medium FPD categories is falling, rising demand for automotive displays is a bright spot for the industry.” 

Source: IHS Quarterly Small/Medium Shipment and Forecast Report

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