Market Insight

As the liability shift deadline looms, what is the state of EMV migration in the US?

February 16, 2015  | Subscribers Only

Don Tait Don Tait Principal Analyst, Cybersecurity & Digital ID

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Over recent weeks there have been a number of news stories in the press in regards to EMV migration in the United States including:

  • A survey by ACI Worldwide in late January 2015 found that over 50 percent of retailers were not fully prepared as the October 2015 EMV deadline approaches.
  • At the end of January 2015, Carolyn Bafany of MasterCard stated that in the United States “across all brands, there were between 100 and 150 million cards already chip enabled. Also toward the end of 2015, we believe that greater than half of all US-issued cards and merchant terminals will be chip-enabled.”
  • At the start of February 2015 the Smart Payment Association announced that approximately 200 million smart payment cards and modules were shipped to the United States in 2014.
  • In the middle of February, a report from Gemalto stated that more than 1 billion data records were stolen in 2014 and that 76% of these cyber-attacks occurred in the United States.

So what do these announcements mean for the state of EMV migration in the United States in 2015?

Our analysis

EMV migration in the United States has certainly gathered pace over the last year or so.....








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