Mobile Games Market Monitor Q3 2014: New titles needed for growth

January 30, 2015  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Long established mobile games titles continued to slow down in Q3 2014. Leading titles such as Candy Crush Saga from King and Puzzles and Dragons from GungHo saw notable quarterly and annual declines. Veteran mobile games publishers including the likes of Glu and Com2uS highlighted the value of new hit titles with each reporting record Q3 revenues.

Highlights: 
Established titles slow down as new games drive growth
Facebook uses advertising to dominate social/messaging ARPU
Kakao needs international growth
King reduces dependency on Candy Crush 

In this report:

  • New hits drive growth    
  • China focus: WeChat slows    
  • Korean publisher focus
  • Western publisher focus    
  • Japan focus: Monster Strike boosts Mixi
  • DeNA and GREE: declines slowdown    
  • King: Candy Crush decline hits revenues          
  • EA, Gameloft, Glu: monetisation lead for Glu    
  • Messaging: Kakao needs overseas growth       
  • Social: ad revenues drive Facebook lead        

List of tables and charts: 

  • Mobile games company revenues 
  • Mobile games revenues by region 
  • Tencent mobile games revenues and share of total
  • KongZhong mobile games revenues and share of total
  • WeChat MAUs
  • Korean publisher international revenues
  • Korean publisher revenues
  • Com2uS revenues by region
  • Western publisher revenues
  • Japanese publisher revenues
  • DeNA coin consumption
  • DeNA revenues by business line
  • DeNA and Gree mobile games related revenues
  • King Candy Crush share of revenues
  • King ARPU
  • King MAUs and DAUs
  • EA, Gameloft, Glu: ARPU
  • EA, Gameloft, Glu: revenues
  • EA, Gameloft, Glu: MAUs 
  • Kakao revenues by category
  • Kakao domestic and international users
  • Kakao games revenues 
  • Social/ Messaging platform mobile MAUs
  • Social/ Messaging platform mobile revenues
  • Social/ Messaging platform ARPU

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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