Central and Eastern European TV Advertising Market Monitor

December 19, 2014  | Subscribers Only

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This market monitor documents the status quo of TV advertising in the CEE region.

Highlights:

  • 10 out of 14 CEE TV ad markets increase as they emerge from recession
  • Ukrainian TV advertising suffers double-digit drop due to political and security crisis
  • Turkish TV ad market dropped in H1 2014 due to civil unrest, but markets returns to growth in H2 2014
  • IHS has slashed its Russian TV advertising forecast for 2014 in half, down to 4% after Western political and economic pressure due to the Ukraine crisis affects Russian GDP and consumer confidence
  • Croatian growth is slowing as the year progresses, overcrowded market in Romania is putting deflationary pressure on TV ad prices

In this report:

Countries covered: Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, Turkey and Ukraine

  • Economic conditions: annual forecasts
  • Overall advertising market forecasts
  • Focus on TV advertising
  • Focus on multichannel TV advertising
  • Pan-regional TV advertising comparison
  • In-depth analysis of CEE TV advertising markets on country-by-county basis

List of tables and charts:

  • Map of TV advertising growth rates in CEE in 2014
  • Real GDP, year-on-year growth
  • Consumer Price Index
  • Real GDP forecast 2014 changes
  • Regional comparison: 2013 TV ad market size (€m), 2013 and 2014f growth
  • TV NAR per capita indexed 1 in 2008
  • TV NAR per capita (€) in CEE and CEE excl. Russia
  • TV NAR per capita (€) in all CEE markets
  • TV share of total advertising market (2014)
  • Multichannel share of total TV ad revenues (2013, 2014f)
  • Multichannel share of total TV ad revenues (2018f)
  • Bulgarian advertising revenue media mix in 2014f
  • Bulgarian TV NAR growth, real GDP growth and total TV NAR
  • Bulgarian TV NAR by broadcaster (2014f)
  • Croatian advertising revenue media mix in 2014f
  • Croatian TV NAR growth, real GDP growth and total TV NAR
  • Croatian TV NAR by broadcaster (2005-2018)
  • Czech advertising revenue media mix in 2014
  • Czech TV NAR growth, real GDP growth and total TV NAR
  • Czech TV NAR by broadcaster and multichannel share of total TV NAR (2009-2018)
  • Estonian advertising revenue media mix in 2014
  • Estonian TV NAR growth, real GDP growth and total TV NAR
  • Estonian national TV vs. multichannel TV growth (2010-2018)
  • Hungarian advertising revenue media mix in 2014
  • Hungarian TV NAR growth, real GDP growth and total TV NAR
  • Hungarian TV NAR by broadcaster (2002-2018)
  • Latvian advertising revenue media mix in 2014
  • Latvian TV NAR growth, real GDP growth and total TV NAR
  • Latvian national TV vs. multichannel TV growth and multichannel share of total TV NAR (2007-2018)
  • Lithuanian advertising revenue media mix in 2014
  • Lithuanian TV NAR growth, real GDP growth and total TV NAR
  • Lithuanian national TV vs. multichannel TV growth and multichannel share of total TV NAR (2007-2018)
  • Polish advertising revenue media mix in 2014
  • Polish TV NAR growth, real GDP growth and total TV NAR
  • Polish TV NAR by broadcaster (2001-2018)
  • Romanian advertising revenue media mix in 2014
  • Romanian TV NAR growth, real GDP growth and total TV NAR
  • Romanian TV NAR by broadcaster (2009-2018)
  • Russian advertising revenue media mix in 2014
  • Russian vs. Western European ad markets (2006-2018)
  • Russian TV NAR growth, real GDP growth and total TV NAR
  • Slovak advertising revenue media mix in 2014
  • Slovak TV NAR growth, real GDP growth and total TV NAR
  • Slovak TV NAR by broadcaster (2009-2018)
  • Slovene advertising revenue media mix in 2014
  • Slovene TV NAR growth, real GDP growth and total TV NAR
  • Slovene advertising revenue by medium (2002-2018)
  • Turkish advertising revenue media mix in 2014
  • Turkish TV NAR growth, real GDP growth and total TV NAR
  • Turkish TV NAR by broadcaster (2009-2018)
  • Ukrainian advertising revenue media mix in 2014
  • Ukrainian TV NAR growth, real GDP growth and total TV NAR
  • Ukrainian national TV vs. multichannel TV growth and multichannel share of total TV NAR (2010-2018)

Number of pages: 25

Number of charts and tables: 53

Research by Market
Media & Advertising
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