Mobile Games Market Monitor H1 2014: established titles slow down

October 07, 2014  | Subscribers Only

Jack Kent Jack Kent Director, Media and Advertising
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Familiar names dominated the top of the mobile games charts in H1 2014, but as established titles start to wane in popularity games publishers are investing in new content and also new revenue streams. Fast growing China is fuelling global growth and attracting international expansion. Games integrated with Tencent’s WeChat messaging app have helped make it one of the leading companies for mobile games related revenues, publishers Supercell, King and GungHo have picked up where they left off in 2013 to dominate the top of the mobile games revenue charts.

Highlights:

  • Mobile games publishers look for new business models
  • WeChat games fuel explosive growth in China
  • Publishers look for international expansion
  • Glu looks set for positive H2

In this report:

  • Introduction
  • GungHo maintains lead in Japan
  • New business models
  • Record quarter for EA
  • King reduces dependence on Candy Crush
  • WeChat fuels China growth
  • Gameloft relies on older titles
  • Glu maintains upward trend
  • CJE&M retains Korean lead
  • No turnaround for DeNA and Gree

List of tables and charts:

  • Mobile games company revenues
  • Selected Japanese company revenues
  • EA Mobile MAUs and ARPU
  • EA Mobile Smartphone, Tablet and Other revenues
  • King Mobile and Web revenues
  • King: Candy Crush share of revenues (%)
  • King Monthly and Daily Active Users
  • WeChat MAUs
  • Tencent and Shanda mobile games revenues
  • Gameloft revenues and net income
  • Gameloft revenues by region
  • Gameloft MAUs and ARPU
  • Glu revenues by region
  • Glu MAUs and ARPU
  • Korean publishers international share of revenues
  • Korea publisher revenues
  • DeNA international coin consumption
  • DeNA and Gree mobile games related revenues

Number of pages: 13

Number of charts and tables: 18

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

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