Handsets & Smartphones Market Monitor Q2 2014: Huawei and Xiaomi lead Chinese charge

October 07, 2014  | Subscribers Only

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There were several high profile smartphone launches in Q2 2014 such as the Samsung Galaxy S5 and HTC One M8. The results clearly show though that such high profile, high-end launches are increasingly less important for Android brands as both Samsung and HTC struggled. Huawei, Xiaomi and Motorola instead grew through their strengths in the lower end of the smartphone market. 4G and NFC passed important milestones in widespread adoption during the quarter too.


  • Total handset shipments grew 14% year-on-year; the highest seen since before the financial crisis of 2008.
  • Samsung has now lost over 5% market share over the past three quarters.
  • Apple’s iPhone selling price dropped below €440 for the first time in over 5 years as it expands its reach in emerging markets.
  • IHS expects Apples to surpass Microsoft (Nokia) as the second largest handset manufacturer by volume by the end of the year.
  • Huawei surpasses 20m smartphone shipments as it embarks on ambitious brand building campaign.
  • In less than 4 days, iOS 8 was installed on a greater share of iPhones than any OS version on Android devices.

In this report:

List of tables and charts:

  • Handset shipments by OEM
  • Handset revenue by OEM
  • Global handset market quarterly growth
  • Smartphone shipments by OEM
  • Global smartphone shipments year on year growth
  • Smartphone percentage of shipments
  • Samsung market share
  • Samsung quarterly handset shipments
  • Samsung average selling price
  • Apple quarterly handset shipments
  • Apple quarterly growth
  • Apple average selling price
  • Non-smartphone shipments
  • Non-smartphone dominant manufacturers
  • Nokia & TCL Alcatel average selling prices
  • Other developed market OEMs shipments
  • Android OEMs average selling prices
  • Major Chinese OEM shipments
  • Chinese OEM average selling prices
  • Market share for branded Chinese smartphone shipments
  • Android version adoption
  • Take up rate of Android versions
  • Concentration (HHI) of different versions of Android and iOS
  • iOS version adoption
  • 4G and NFC adoption in smartphone releases
  • Proportion of smartphone releases with HD screens
  • Average pixel density of smartphone releases

Number of pages: 12

Number of charts and tables: 27

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