EA Access subscription service: a strategic analysis

August 13, 2014  | Subscribers Only

Piers Harding-Rolls Piers Harding-Rolls Director – Research and Analysis Director, Games, IHS Markit
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EA's new subscription service on Xbox One, EA Access, entered beta with little fanfare, but this quiet launch belies its potential impact on console based subscription services. This type of distribution has the potential to disrupt the used game market, impact the way gamers discover EA content, and gives EA more control over its relationship with its customers.

Highlights:

  • What is EA Access?
  • EA Access as a Discovery Tool for New Customers
  • Existing Console Subscription Services
  • Is the Price Right?
  • The EA Ecosystem
  • Why Exclusive to Xbox One?
  • Impact on the Used Games Market
  • Will it Be Successful?

In this report:

Analysis of the potential impact of EA Access on how consumers discover EA content, its potential to disrupt the used game market, the impact on existing console subscription services, pricing of the service, the extension of EA's ecosystem and more.

List of tables and charts:

  • Active Online Next Generation Video Game Consoles                                  
  • Online Video Game Console Subscription Value
  • Next Generation Video Game Console Installed Base

Number of pages: 7

Number of charts and tables: 3

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Research by Market
Media & Advertising
Category
Games
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