Gamer Sentiment & Purchase Intent Tracker E3 2014

July 25, 2014  | Subscribers Only

Piers Harding-Rolls Piers Harding-Rolls Director – Research and Analysis Director, Games, IHS Markit
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This 'taster' report examines the change in sentiment and purchase intent of enthusiast console and PC gamers during the world’s best known games trade and press event, E3. It’s a sample of a much larger research product that is available for licensing. The research is based on two consumer surveys of console and PC gamers before and after E3. It includes a major report, a database of responses and 12 pivot tables for analysis. For full details of the research please get in touch.

‏The sentiment and intent has been collected through online surveys and was designed to reveal insight around specific areas related to the console and PC games market including:  

  • Games publisher ratings and their change during E3
  • Games franchise rating and their change during E3
  • Purchase intent of specific console and PC games titles, and intent change during E3
  • Purchase intent of devices used to play games, and intent change during E3
  • Most compelling and least compelling factors related to next generation consoles
  • Consumer views on which platform, Xbox One or PS4, is the winner across a list of areas, and how those views have changed during E3
  • Games device ownership characteristics including ownership overlap analysis

Highlights:

50% growth in purchase intent for Nintendo’s Wii U across the total sample
Purchase intent for Microsoft's Xbox One rises following strong games showing at E3
Warner’s Batman: Arkham Knight on 60% of to-buy lists
Sony’s PS4 sees purchase intent slip slightly after E3, but remain in the lead

In this report:

  • Report and survey background
  • Survey and sample overview
  • Demographics: What sort of gamer are we surveying?
  • Share of gaming by platform type
  • Hardware ownership: Commercially useful data points
  • Console ownership: Overlap characteristics
  • Games device purchase intent: Overview
  • Games device purchase intent: E3 winners
  • Next generation consoles: Compelling elements
  • Rating of games line-up by platform
  • Next generation console winner, by factor
  • Gamer sentiment on publishers and franchises
  • Leading games purchase intent
  • Assassin's Creed Unity vs Batman: Arkham Knight
  • Borderlands: The Pre-Sequel vs Evolve
  • Purchase intent change for top exclusive titles

List of tables and charts:

  • Survey overview: Pre E3
  • Survey overview: Post E3
  • Share of gaming time: All platform types
  • Pre and post E3 hardware purchase intent comparison
  • Rating of game catalogues by platform
  • Next generation console winner, by factor
  • Purchase intent: Borderlands The Pre-Sequel vs Evolve
  • Purchase intent: Assassin’s Creed: Unity vs Batman: Arkham Knight

Number of pages: 20

Number of charts and tables: 9

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Research by Market
Media & Advertising
Category
Games
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