Nordic video market first to achieve digital cross-over

July 18, 2014  | Subscribers Only

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Digital crossover is defined as the point at which consumers in a specific market spend more money on internet-based digital video than on physical video. IHS analysis indicates digital crossover will soon be a reality in the Nordic region (Sweden, Denmark, Norway and Finland), and what makes this notable in the case of the Nordics is that this digital cross-over will be achieved by over-the-top (OTT) spending on video alone.

Highlights:

  • Nordic region will return to growth in 2014 as a result of rapid increases in digital video spending
  • Declines in disc-based spending continues but growth for digital subscription means digital video accounts for more than half the market in 2015
  • Other developed markets will follow but at a far slower pace, many will not mark the digital crossover until 2018

In this report:

  • Key drivers across the four Nordic markets in 2014
  • Nordic video forecasts 2014
  • Cross-sector analysis of Nordic disc-based video with digital video
  • Comparable analysis of digital cross-over across key world markets

List of tables and charts:

  • Consumer spending on video in the Nordics (€ millions)
  • Digital cross-over in Nordic region (% of combined OTT and physical video market by value)
  • Digital cross-over World (% of combined OTT and physical video market by value)
  • Digital cross-over USA region (% of combined OTT and physical video market by value)
  • Digital cross-over Europe region (% of combined OTT and physical video market by value)

Number of pages: 8

Number of charts and tables: 5

Organization
Lovefilm Netflix
Research by Market
Media & Advertising
Category
Digital Media Video
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