IHS participated in Cannes Lions, the world's largest and most important advertising festival. Daniel Knapp, Director Advertising Research at IHS, spoke about publishers and their future in digital advertising. Catch up on the key insights here, with the full presentation uploaded for subscribers. The presentation charts key challenges facing publishers in digital advertising, and discusses how they can take advantage of programmatic strategies to reclaim control against demand side pressure and grow revenue.
Senior Director, Media & Advertising
Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.