IHS analysis of television viewing data has found that broadcast TV viewing saw a significant fall in 2013 in the UK and US, with DVR viewing stabilising in both markets. Consumers are increasingly relying on on-demand services, both via pay-TV and online, to time-shift and place-shift TV viewing – largely driven by the rise of over-the-top subscription video services.
Consecutive years of broadcast TV declines, coupled with steady increases in online sVoD viewing, signals a need for change in pay-TV operator and broadcaster strategies, as cross-platform competition intensifies.
This report looks at changes in television consumption habits in the UK and US in 2013 - looking at linear viewing trends, DVR time-shifting, pay-TV VoD and online video.
- Broadcast viewing saw its largest declines yet in both the UK and US
- DVR usage is approaching its peak with recorded DVR viewing declining on a per DVR household basis in the UK and stabilising in the US.
- Non-traditional TV viewing now makes up nearly 1 in 5 TV minutes - Consumers are increasingly relying on catch-up and on-demand services for time-shifted viewing.
- Growth in Netflix prompts tripling of online video viewing in the US between 2011 and 2013 in the US
List of tables and charts:
- Average daily television viewing time
- UK: DVR time-shifted viewing
- UK: Non-linear TV as a proportion of total TV viewing time
- US: Non-linear TV as a proportion of total TV viewing time
- US: Online long-form hours (annual)
Number of pages: 7
Number of charts and tables: 5
Associate Director, Connected Devices & Media Consumption, IHS Markit
Fateha Begum is an associate director of the Service Providers & Platforms team at IHS Markit, and heads research in the area of connected devices and media consumption trends.