Device makers and app developers are increasingly looking to expand into new categories of wearable devices. This presentation investigates the opportunities for apps for wearables. It presents why apps matter, shows what is driving the market, and analyses the business models needed for new types of content and service. This presentation was given by Jack Kent, Principal Analyst for Mobile Media at the IHS Korea Display Conference 2014 in Seoul in April 2014.
Director, Media and Advertising
Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.