The Russian online video space has seen rapid expansion in the years since 2010. Historically, it was a market dominated by user generated platforms and pirate content; however the situation has started to change.Several underlying factors are fuelling the development of the sector, including positive macroeconomic trends compared to other countries in Central and Eastern Europe, expansion of the advertising market, a growing number of connected devices (specifically smartphones, tablets and smart TVs), improvements in the broadband infrastructure (including fixed and wireless technologies) and expansion of video catalogues from legal online video platforms. Different business models have now started to take off, including transactional, SVoD, and ad-funded mechanisms. The free-to-view (ad-funded) model is expanding rapidly.

Tables and charts included:
  • Western Europe: Consumer spending on paid-for home entertainment (all genres) by delivery channel in ?m
  • Net advertising spend per capita (Euro)
  • Real GDP growth rate, %
  • Real GDP per capita growth rate, %
  • Net advertising spend per capita (Euro)
  • Russia: connected devices installed by type (m)
  • Russian advertising market revenues split (2012)
  • Russian advertising market revenues split (2013)
  • Russia: Pay TV market shares by platform (2012)
  • Russia: Pay TV market shares by platform (2013)
  • Russia: online video market, consumer revenues (Euro m)
  • Total online video markets across countries (Euro m)
  • Russia: Consumer spending on paid-for home entertainment (all genres) by delivery channel in Euro m
  • Western Europe: Consumer spending on paid-for home entertainment (all genres) by delivery channel in Euro m

Pages: 15

Tables and charts: 17

Geography
Russia
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