Export set-top box (STB) markets will recover unit growth this year mainly because of strong needs in both terrestrial and satellite STB markets. The migration from analog to digital in developing countries is a major market driver for STB exporters. IHS predicts that export STB markets will grow to 105.4 million units in 2014, from 95.7 million units in 2013, a 10.1% growth. Both export satellite and terrestrial STB markets are characterized by fragmentation due to lower industry entry-barrier and diversified market needs. Dozens of makers are competing in these markets. They acquire purchase orders in advantages of better price performance. Naturally, price wars are eroding profits of exporters.
Domestic STB market is suffering unit decline because China’s migration from analog to digital had entered the final stage. IHS forecasts that the total unit shipment of domestic STBs will shrink to 30.5 million in 2014, down from 37.9 million in 2013. Some STB producers suffered decline in unit shipment and sales revenue in the first half of 2014. To fight this drop, they are looking into developing new diversified products and new markets in order to retain unit shipment and to stay profitable. Major makers are investing resources into the high-definition (HD) STB segment to ensure growth in the future.
- • Executive summary
- • Findings and implications
- • China TV subscriber analysis
- • China cable TV subscriber and STB market analysis
- • China satellite TV subscriber and STB market analysis
- • China terrestrial TV subscriber and STB market analysis
- • China IPTV subscriber analysis
- • Export cable STB market
- • Export satellite STB market
- • Export terrestrial STB market