In addition to CES turning itself into a significant automotive trade show with many of the leading OEMs on hand to display new vehicle technologies and service, navigation device makers have also come to Las Vegas to show off new devices with enhanced capabilities.
For companies like TomTom and Magellan, providing new features which enhance the everyday driving experience of its users is the strategy to compete with navigation on other platforms, namely integrated in the vehicle or based on a mobile handset.
Sr Research Analyst, Smartphone
Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.