Creating successful mobile video strategies for the 4G era

December 17, 2013  | Subscribers Only

Abel Nevarez Abel Nevarez Research Analyst II, Mobile & Telecoms
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Mobile video provides the unique use case for operators to sell customers on the capabilities of 4G networks. But most will fail to reap a direct revenue benefit from their own mobile video services. Instead, in most markets operators must partner successful over-the-top (OTT) providers and ensure their data pricing and cap strategies are able to serve customers' demand for 4G video services. With a range of compelling video services available across devices from pay-TV companies, broadcasters, and OTT subscription providers, users' will prove reluctant to pay a premium for mobile access to cross platform services or pay for standalone mobile video.

Tables and charts included:
  • USA: 4G subscriptions (000s) and penetration of mobile subscriptions (per cent)
  • USA: smartphone installed base (m) and penetration of mobile subscriptions (per cent)
  • US video apps by business model
  • US video apps by provider
  • Verizon & AT&T blended ARPU and data ARPU since 4G's launch
  • Sprint & T-Mobile US blended ARPU and data ARPU since 4G's launch
  • US: video apps' share of downloads (per cent)
  • UK: video apps' share of downloads (per cent)
  • UK video apps by provider
  • USA & UK: mobile video services summary
  • UK: 4G subscriptions (000s) and penetration of mobile subscriptions (per cent)
  • UK: smartphone installed base (m) and penetration of mobile subscriptions (per cent)
  • BBC iPlayer mobile video requests

Pages: 13

Tables and charts: 13

Abel Nevarez

Research Analyst II, Mobile & Telecoms

Abel Nevarez covers mobile network infrastructure trends and activity.

Geography
UK USA
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