Market Insight

Sony and low cost projectors

December 11, 2013

David Hancock David Hancock Director – Research and Analysis, Cinema & Home Entertainment, IHS Markit

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Sony is launching a new low-cost 4K projector in early 2014 aimed at independent cinemas with smaller screens. The SRX-R510P is building on the already existing R515P, which came out for smaller screens (between up to 16m) in June 2012, and was certified as DCI compliant in January 2013. The similarities include using mercury lamps to achieve a claimed 9,000 lumens, compared to 15,000 lumens for the R515P. The newer R510P uses four lamps compared to the six for the R515P, and is for screens up to 11m. The projector is immediately ready for 3D, with the addition of a dual lens and filter.

In addition, Sony has had some recent successes for exhibitor deployment deals, with deals in Turkey and Thailand. In Turkey, Sony has agreed a deal with CINEMApink to equip all 113 screens with 4K projectors, of which 25 will be 3D. The screen figure includes two new sites opening soon. Belgian digital cinema group dcinex will undertake the installations and extra equipment needed. CINEMApink is a VIP cinema concept. In Thailand, Sony has sold eight R515P projectors to Major Hollywood Cinemas as a first part of its conversion of all 33 screens.

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