Market Insight

Gimbal Completes Qualcomm's Location Technology Stack

December 11, 2013  | Subscribers Only

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This week, Qualcomm's Retail Solutions Inc. subsidiary has made available Bluetooth Beacons for its Gimbal context aware, proximity platform. With the Gimbal solution, stores are able to address customers when they are near a store, or at specific points throughout the store. Similar to Apple's iBeacon, Gimbal uses Bluetooth low energy beacons to communicate with devices in range.

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