On October 7th, Cypress Semiconductor announced the release of their TMA568 touch controller IC. The company’s 5th generation projective capacitive (PCAP) device, it aims to offer a number of advantages over the company’s previous technology. The touch IC market has been in a state of transition over the past 1 – 2 years, as it has been roiled by rapid growth due to the rise of the media tablet and smartphone market, while at the same time the rise of lower-cost Asian chip vendors have been cutting into the market shares of established players like Cypress. IHS expects that the next 12 months will prove to be a key indicator on what will win out in the PCAP touch controller space: price or features. Will Cypress, with products such as the TMA568 be able to take back some of the share lost or will the growth of smaller companies commoditize the market for this critical capability?
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