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Market Insight

Broadband Technology Intelligence re-launches

September 29, 2013


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Welcome to the new Broadband Technology Intelligence service. With this re-launch, we have significantly broadened Broadband Technology's geographic coverage, and tightened its focus.

The new service is the market's single-most comprehensive resource for understanding how the connected home is evolving, and how providers are building online, IP-video strategies. Assembled company by company, and country by country, Broadband Technology datasets provide highly accurate information on video-enabled connected devices, and service provider content ecosystems.

The revamped intelligence service is conceived around three pillars of information:

Connected devices
Broadband Technology supplies detailed data on the installed base of devices that are connected to the internet. Split across nine categories - smartphones, tablets, game consoles, PCs, Smart TVs, Blu-Ray players, pay TV set-top boxes, free-to-air set-top boxes, and digital media adapters (DMAs) - the service's connected device data now spans 40 countries and 7 regions. This data is enriched by accompanying, contextual benchmarks covering - by country and region - the total TV set installed base, the total PC installed base, the total installed base of connectable devices, and the total number of broadband households.

Active service provider devices
Broadband Technology now supplies data on the number of devices that individual providers reach via their online offerings. Beginning with consumer electronics manufacturers, the service covers by country, by operating system, and by manufacturer the size of the connected iOS, Android, Xbox, and PlayStation universes. Over the next few months, Broadband Technology will rapidly expand to cover by country, by operating system, and by company the number of devices that are actively connected to major pay TV, broadcast, and OTT platforms.

Content and technology ecosystems
Further enhancements over the next few months will include a selection of data from IHS TV Multiscreen Intelligence. This will be expanded across major CE manufacturer, pay TV operator, broadcast, and pureplay OTT platforms. Broadband Technology will supply targeted, by-company information on the business models, content partnerships, application stores, and technology systems that providers use to advance their online media strategies. Spanning everything from the payment models that manufacturers use to curate their application stores, to the DRMs and codecs that operators rely on to secure and deliver multiscreen IP-video, Broadband Technology will supply unrivalled insight into provider positioning, media strategy, and technology procurement.

As we continue to expand and enrich the Broadband Technology service, we greatly welcome any feedback, and encourage you to reach out to us with any questions you may have. Please contact merrick.kingston@ihs.com, paul.erickson@ihs.com, and jon.payne@ihs.com.

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