Market Insight

Leading retailer opens UV storefront for Oz and NZ customers

September 16, 2013

David Scott David Scott Associate Director – Research and Analysis, Service Providers & Platforms

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  • Ultraviolet launched in Australia in May 2013.
  • JB Hi-Fi opened an Ultraviolet compatible online store in August 2013.
  • The Digital Copy Plus system launched in Australia alongside the release of Iron Man 3 in August 2013.

Australia's largest electronics and packaged video retailer JB Hi-Fi has opened an Ultraviolet (UV) online store for Australian and New Zealand customers. Launched in August 2013 and integrated with a content management system from CSG International, the UV store allows users to stream and download movies and TV content to a compatible computer, smart phone or tablet. The JB Hi-Fi Now Video store is compatible with PC, Mac, iOS and Android devices. 

Users obtain an UV code when they buy a specially marked DVD or Blu-ray Disc (BD). Users must then create a free account, download software to their computer or device and enter the unique code via the JB Hi-Fi Now Video store to redeem their digital copy. 

A growing number of companies in Australia are building digital content systems into their online stores, video applications and devices so that customers may stream and download their filmed content. There are two major digital content systems, namely Ultraviolet and Digital Copy Plus. The industry body overseeing the UV initiative, the Digital Entertainment Content Ecosystem (DECE) is supported by major Hollywood studios Paramount, Sony Pictures, Twentieth Century-Fox, Universal and Warner whilst Digital Copy Plus is Disney's answer to the more widely supported UV system. 

UV launched in Australia with the DVD and BD release of The Hobbit: An Unexpected Journey in May 2013 whilst Digital Copy Plus launched in Australia alongside the release of the Iron Man 3 DVD and BD sets in August 2013. Users may redeem their Digital Copy Plus download from Apple's iTunes store, Google's Play store or the recently launched EzyFlix.tv service. 

Access Digital Entertainment launched the EzyFlix.tv online service in August 2013. EzyFlix.tv is compatible with Digital Copy Plus, UV and also allows consumers to buy or rent movies on a desktop or mobile device. JB Hi-Fi is expected to also make it possible to buy or rent UV content from their online store, but for now UV content is only accessible alongside a disc purchase from a JB Hi-Fi bricks-and-mortar store. JB Hi-Fi's bricks-and-mortar stores numbered 163 and 13 in Australia and New Zealand respectively by the end of June 2013.

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