Much of the innovation in today?s consumer electronics (CE) industry is driven directly or indirectly by mobile devices. Most major companies in the pay TV customer premise equipment (CPE) value chain now offer an Android solution, strategy, and/or public messaging to address the prospect of Android in pay TV STBs. Despite high interest, there is no coherent industry consensus on the case for Android in pay TV STBs. Currently, there are eight pending and confirmed deployments of Pay TV Android STBs, mostly in China, Japan and South Korea. Whilst it has managed to secure a foothold in Asia, Android is yet to significant gain traction in the Americas or EMEA.
Tables and charts included:
- Global pay TV STB installed base middleware market shares;Pay TV android STB shipment scenario forecast;Pay TV STB installed base middleware market shares 2012: Advanced markets;Pay TV STB installed base middleware market shares 2012: RoW
Tables and charts: 4
Executive Director, Enterprise & Residential Communications Technology, IHS Markit
Mr. Daniel Simmons is an executive director in the Connected Home Technology research team at IHS Markit.
Senior Research Analyst, Service Provider Technology
Mr. Paul Erickson, senior analyst at IHS Markit, drives connected device research and a range of topics for the broadband intelligence service.