Blackberry's market share has collapsed in recent quarters and has reported six consecutive quarters with an operating loss. Following a lacklustre launch of its new mobile OS, the company has decided to look at strategic options including partnerships or selling the company. This report examines the factors behind rise and fall of Blackberry and assesses its chances of recovery.Following the company's initial rise to prominence as the email and enterprise services master; Blackberry struggled to make the transition to the consumer market. Blackberry garnered a strong market share in emerging markets while its brand declined in developed markets in the face of competition from Apple and Google. This report examines the different dynamics in these markets to discover if Blackberry's current strategy will bear fruit in the future.This report also examines some other potential revenue streams available to Blackberry including the launch of its messaging app BBM across multiple platforms, its existing enterprise services business and its substantial portfolio of intellectual property.
Tables and charts included:
- Blackberry Shipments and average selling price ;Blackberry subscribers and average service revenue per user;Number of applications in each mobile application store;Blackberry's top markets by installed base market share;Key data points for Blackberry's current strongholds;Forecasted Blackberry market share of shipments in developed markets;Operating margin of selected handset manufacturers;List of recent Blackberry acquisitions
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