Nordic rental reverts to store-based market

June 01, 2013  | Subscribers Only

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Amazon-owned online rent-by-mail provider Lovefilm is to close operations in Sweden, Denmark and Norway, August 2013. In 2012, IHS Screen Digest research indicated that there were 183,000 subscribers to video rental subscription services across the Nordic region. The vast majority of these subscribers were Lovefilm customers, as by end of 2012 all other major rent-by-mail operators in the region had either closed or moved away from rent-by-mail services to offer only digital streaming. Moreover, in the current environment of overall declines across physical video consumption, it is now unlikely that a new physical video disc-based rental service will launch in the Nordics.

Tables and charts included:

  • Sweden: Total video rental transactions (m);Denmark: Total video rental transactions (m);Norway: Total video rental transactions (m)

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Tables and charts: 3

Denmark Norway Sweden
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