Market Insight

Motorola Takes Customization to the next Level

August 21, 2013  | Subscribers Only

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Taking a page out of the Build-your-car approach available for most consumer car brands today, Motorola announced the MotoX smartphone with a similar approach as one of its key differentiators. Buyers are able to customize their handset online and handsets are then assembled in a dedicated assembly location in the US. To read more, please log into your account.

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