The new Premier League (PL) football season kicks off on Saturday 17 August. Under the new three-year media rights contract which comes into effect on the same day, BSkyB will split live rights with BT Sport. The telephone company is not the first challenger BSkyB has faced in the UK pay TV market since the PL started in 1992, but it is clearly going to be the most formidable.
Tables and charts included:
- Premier league rights history (�m); Premier League 2013-2016 rights breakdown; Comparison of sports rights portfolio: BSkyB vs BT
Tables and charts: 3