Market Insight

Deepening User Engagement with LBS

July 03, 2013  | Subscribers Only

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Checking-in at locations has been a popular way for mobile users to share with friends their whereabouts, engage with a venue and share tips and reviews with others. Companies like Foursquare and Yelp are using this activity to build their business by harvesting multiple levels of activity to provide value to users and businesses alike.

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