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Market Insight

DSLR Market Grows Despite Soft Point and Shoot Market

July 03, 2013  | Subscribers Only

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The digital camera market continues to put up a fight as the trend continues with point and shoots losing market share to smartphone cameras, but there is a shining star in the camera market experiencing growth and that’s the “middle of the road” cameras known as mirrorless cameras. 

To help reverse the struggles that many camera OEMs have experienced in the point and shoot market, many have turned their focus to mirrorless cameras with hopes to gain market share from an emerging type of camera that packs high-end features into a compact design. Like SLRs, these cameras come with large sensors and interchangeable lenses that produce high-quality images. But they don't have the conventional mirror-based viewfinders that reflect the image to the photographer's eye. Instead, the image is digitized, allowing for a more compact body. 

Mirrorless models range in price from about $300 to $2,000, compared with digital SLRs that vary from about $600 to several thousand dollars for professional models, before costly lenses are added.  In an otherwise stagnant camera market hurt by the growing competition from smartphones, the DSLR market is growing as a result of the demand for mirrorless models.

Please inquire today to learn more about the latest camera forecasts and IHS’s overall camera outlook through 2017 within the latest IHS Consumer Platform’s Market Tracker or Image Sensor Market Tracker Reports. 

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