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China PC online games 2012: More sedate outlook for PC growth as mobile opportunity looms into focus

May 23, 2013  | Subscribers Only

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The outlook for the PC online games market in China remains positive, with consumer revenues expected to almost double in size by 2017 from $8.9bn in 2012. This market performance will be driven by broadband penetration, increasing monetisation and the continued exploitation of popular new genres of online games. However, we expect the next wave of connected game innovation to be more heavily concentrated on smartphone and tablet experiences, resulting in a predictable and declining growth curve in PC online games as the sector matures.

Tables and charts included:

  • China PC Online Games Market, 2008 to 2017 ($m);Client Technology Market Share, 2011;Client Technology Market Share, 2012;China market share of in-house and licensed games, 2009 to 2012;Key Title Monetisation Models;Key Acquisitions by Chinese games Companies;China PC Online Games Market, 2008 to 2017 (RMBm);China PC Online Games Operator Market Share, 2011;China PC Online Games Market Performance by Operator, 2011 (RMBm);China PC Online Games Operator Market Share, 2012;China PC MMOG Market, 2008 to 2017 (RMBm);China PC MMOG Market, 2008 to 2017 ($m);China PC MOG Market, 2008 to 2017 (RMBm);China PC MOG Market, 2008 to 2017 ($m);Share of Market Between MOGs and MMOGs, 2008 to 2017;Game Time Spend, 2008 to 2017 (RMBm);Game Time Spend, 2008 to 2017 ($m);Microtransaction Spend, 2008 to 2017 (RMBm);Microtransaction Spend, 2008 to 2017 ($m);Subscription Spend, 2008 to 2017 (RMBm);Subscription Spend, 2008 to 2017 ($m);Market Share by Monetisation Type, 2008 to 2017;PC Social Network Games Market, 2010 to 2017 (RMBm);PC Social Network Games Market, 2010 to 2017 ($m);Share of Market Between Social and Non-Social Networks, 2010 to 2017;PC Client Games Market, 2008 to 2017 (RMBm);PC Client Games Market, 2008 to 2017 ($m);PC Browser Games Market, 2008 to 2017 (RMBm);PC Browser Games Market, 2008 to 2017 ($m);Market Share by Client Technology;Company and Major Title Ranking, Consumer Revenue, 2011 and 2012 (RMBm)

Pages: 24

Tables and charts: 31

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Geography
China
Research by Market
Media & Advertising
Category
Games
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