Monetising Mobile Media

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February 19, 2013 | Subscribers Only

Jack Kent Director, Media and Advertising

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Consumer Platforms & Ecosystems Intelligence Service

The strategies to monetise mobile apps, music, games, video through in-app purchases, downloads and mobile advertising.

Meet the Analyst

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.